--青春創意為古鎮注入新活力--
10月22日上午，首屆“姜山如此多嬌”走馬文化創意大賽頒獎典禮暨非遺集市在寧波諾丁漢大學新國際會議中心（NICC）盛大啟幕。本次大賽致力于推動現代文化與走馬塘村千年古村文化、進士文化深度融合，生動展現了校地合作在賦能地方文化品牌建設、服務國家品牌發展戰略方面的豐碩成果。
頒獎典禮上，一批優秀文創作品脫穎而出。設計者們以宋韻美學為靈感，運用極簡設計融合墨色韻味，為走馬塘的Logo、IP形象及插畫注入全新巧思，既呼應了進士文化的筆墨精神，也讓古村文化更加貼近年輕一代。其中，張棋嘉的官帽Logo設計、楊加琪與寇馨元的盲盒手辦公仔、潘越與葉瑞恒的聯名創意設計脫穎而出，榮獲一等獎。
具體獲獎名單如下：
?一等獎（3組）：張棋嘉；楊加琪、寇馨元；潘越、葉瑞恒。
?二等獎（5組）：陳怡嘉；鄧萱、時一博；黃子奕；張婧桐、朱奕豪；張奕。
?三等獎（5組）：孫奕辰、馬銘苑；李景豐；高伯杭；林檎；林民培。
一等獎頒獎照片
同期開啟的非遺集市成為師生互動的熱門場所。近10個攤位共同打造沉浸式古街場景，非遺傳承人現場搭建“灶臺”，指導中外學生親手制作進士糕。在非遺互動體驗區，寧波箜篌非遺傳承人陳莉娜帶領團隊開展演奏與體驗活動，讓中外師生近距離感受非遺文化的獨特魅力。
大賽歷程
“姜山如此多嬌”走馬文化創意大賽于2025年6月正式啟動，期間，學院老師多次組織參賽學子赴走馬塘村開展實地調研，為創作積累靈感與素材。大賽共收到了來自全校學生的13件作品。10月21日，姜山鎮與寧波諾丁漢大學理工學院共同組成評審委員會，通過初評、展示、復評等環節，對參賽作品進行線下評審。
此前，寧波諾丁漢大學理工學院與姜山鎮走馬塘村已開展多次校地合作，包括理工學院復習季美食節、“樂與理的和諧”系列之“箜篌戶外課堂”等活動。2025年4月30日，雙方正式簽署合作協議，共同推動地方文化傳承與鄉村振興。此次走馬文化創意大賽進一步促進了“進士文化”和“非遺箜篌”走向國際舞臺。
寧波諾丁漢大學理工學院人力資源與文化副院長杜海南博士提到：“該活動的意義在于讓東方古村遇見國際化校園，讓學生能通過想象力和創意致力于鄉村振興，達到中西合璧、文化互鑒的效果，也非常符合理工學院致力于中西文化傳播的使命！”
大賽雖已落幕，但創意的種子已在古鎮生根發芽。未來，我們期待更多青春力量與地方文化碰撞出精彩火花，共同書寫城鄉融合發展的嶄新篇章！
English Version:
The Jiangshan So Picturesque-Zouma Cultural Creativity Competition Concludes Successfully
The"Jiangshan,So Picturesque"Zouma Cultural and Creative Competition concluded successfully with an award ceremony and Intangible Cultural Heritage Fair on the morning of October 22.Held at the University of Nottingham Ningbo China's New International Conference Centre(NICC),the event celebrated the deep integration of modern culture with the millennial village and imperial scholar culture of Zoumatang Community,showcasing the fruitful results of university-local collaboration in empowering local cultural brand building.
At the ceremony,a number of outstanding cultural and creative works were recognized.The designers drew inspiration from Song Dynasty aesthetics,using minimalist design fused with the charm of ink tones to inject fresh ingenuity into Zoumatang's logos,IP images,and illustrations.This approach not only echoed the brush-and-ink spirit of traditional culture but also made the ancient village culture more relatable to the younger generation.First prizes were awarded to Zhang Qijia for his official hat logo design,Yang Jiaqi and Kou Xinyuan for their blind box figurines,and Pan Yue and Ye Ruiheng for their co-branded creative designs.
The specific list of winners is as follows:
First Prize(3 groups):Zhang Qijia;Yang Jiaqi&Kou Xinyuan;Pan Yue&Ye Ruiheng.
Second Prize(5 groups):Chen Yijia;Deng Xuan&Shi Yibo;Huang Ziyi;Zhang Jingtong&Zhu Yihao;Zhang Yi.
Third Prize(5 groups):Sun Yichen&Ma Mingyuan;Li Jingfeng;Gao Bohang;Lin Qin;Lin Minpei.
The concurrently held Intangible Cultural Heritage Fair became a popular hub for staff and student interaction.Nearly ten stalls created an immersive ancient street scene,where heritage practitioners set up a live demonstration station to guide Chinese and international students in making Jinshi Cakes.Ningbo Konghou inheritor Chen Lina and her team also performed and led workshops,offering all participants an up-close experience with this unique art form.
Competition Timeline:
The Jiangshan So Picturesque-Zouma Cultural Creativity Competition was officially launched on 2025 June 13.Throughout the event,participating students conducted field research in Zoumatang Community to gather inspiration and material for their creations.In total,13 entries from students across the university were submitted.On October 21,a joint judging committee formed by Jiangshan Town and the Faculty of Science and Engineering evaluated the submissions through a process that included an initial review,presentations,and a final re-evaluation.
Prior to this,the Faculty of Science and Engineering had already collaborated with Jiangshan Town Zoumatang Community on several initiatives.These included FoSE Stress Release POP-UP Festival and“A Journey into Music and Sensibility Stepping into Zoumatang to Appreciate Konghou”.On 2025 April 30,the two parties formalized this partnership by signing a cooperation agreement to promote local cultural preservation and rural revitalization.This Zouma Cultural Creativity Competition further facilitated the imperial scholar culture and the intangible cultural heritage of Konghou to the international stage.
Dr Hainam Do,Associate Dean for People and Culture at the Faculty of Science and Engineering,emphasized how special this event is.“It beautifully brings together an ancient Eastern village with an international community,giving students a wonderful chance to participate in rural revitalization through their imagination and creativity.This creates a special blend of Chinese and Western elements and encourages cultural exchange.It perfectly reflects the faculty’s goal of sharing and celebrating both Chinese and Western cultures!”
Though the competition has concluded,the seeds of creativity it planted in the ancient town will continue to grow.We anticipate future collaborations where youthful innovation and local culture meet,promising to write an exciting new chapter in integrated urban-rural development.
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